Digital Marketing: Your Bridge to Brand Brilliance
Digital marketing is the science and strategy of capturing attention, building trust, and driving action in the online world. In an era where every scroll, click, and swipe matters, digital marketers are the storytellers and strategists behind brand success. From mastering SEO and SEM to launching viral social media campaigns and data-driven email funnels, digital marketers use a blend of creativity and analytics to grow audiences and revenue. Whether it’s crafting compelling content, optimizing user journeys, or leveraging tools like Google Ads and Meta Business Suite, this field empowers you to shape perceptions, influence decisions, and thrive in an ever-evolving digital economy.
Optional: Basic computer skills
– Master both fundamental and advanced digital marketing strategies to drive growth and visibility.
– Plan and implement effective SEO, SEM, and PPC campaigns to improve search rankings and ROI.
– Design and manage targeted social media campaigns across platforms like Facebook, Instagram, LinkedIn, and more.
– Apply email marketing techniques to nurture leads, increase engagement, and boost conversions.
– Build content marketing strategies that educate, engage, and convert your audience.
– Track and optimize marketing efforts using tools like Google Analytics and Google Tag Manager.
– Leverage marketing automation tools to streamline workflows and increase efficiency.
– Explore affiliate marketing, influencer collaborations, and e-commerce strategies to expand digital reach and revenue.
Module 1: Introduction to Digital Marketing
– Overview of the digital marketing landscape.
– Traditional vs. digital marketing.
– Understanding buyer personas and marketing funnels.
Module 2: Search Engine Optimization (SEO)
– On-page and off-page SEO strategies.
– Keyword research and content optimization.
– Link building and technical SEO.
Module 3: Pay-Per-Click (PPC) Advertising
– Introduction to Google Ads and Bing Ads.
– Setting up and managing ad campaigns.
– Budget optimization and bid strategies.
Module 4: Social Media Marketing (SMM)
– Crafting strategies for Facebook, Instagram, LinkedIn, Twitter, and more.
– Running paid campaigns on social platforms.
– Measuring and improving engagement rates.
Module 5: Content Marketing
– Creating engaging blog posts, videos, and infographics.
– Developing content calendars.
– Optimizing content for SEO.
Module 6: Email Marketing
– Crafting effective email campaigns.
– Tools like Mailchimp and Constant Contact.
– A/B testing and analytics.
Module 7: Web Analytics
– Introduction to Google Analytics and Tag Manager.
– Understanding website traffic and user behavior.
– Generating insights and reporting.
Module 8: Advanced Digital Marketing
– Marketing automation tools (HubSpot, Marketo).
– Affiliate marketing and partnerships.
– Strategies for influencer and viral marketing.
Module 9: Capstone Project
– Developing a comprehensive digital marketing strategy for a real-world business.
– Presenting campaign results and analysis.
– Google Ads and Analytics
– Facebook Ads Manager
– Canva and Adobe Spark
– Ahrefs, SEMrush, and Moz
